Communicating the Value of Corporate Philanthropy

Fay Hanleybrown and Mindy Oakley

Many corporations go to great lengths to design strategic initiatives in philanthropy, yet discover that they don’t always get the credit and recognition they deserve. One reason is that new initiatives – however well designed – are usually layered onto the existing complex patterns of giving that run throughout the corporation. The result can be a confusing mixture of different programs, motivations, and objectives that make it almost impossible to clearly communicate the corporation’s philanthropic agenda to its many different internal and external stakeholders.

FSG audited the corporate giving of Safeco Insurance to provide the company with a comprehensive understanding of their philanthropy. sThis article describes that audit and the insights it provided for Safeco.

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